'No subject is off-limits - we can rise to celebratory, hilarious highs or plunge to very dark areas of human behaviour. But we will always look for mainstream appeal and an accessible way in for our audience.
This might be the kind of story, type of character, or a piece of clever casting. We can take our audience to places they have never been as long as we don’t alienate them. An ITV drama is never cynical and is always entertaining, and even in the darkest stories we seek the hope of redemption. We don’t do black comedy or satire, and we can’t be bleak.'
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This was a great starting point from the ITV Commissioning page. The call for dramas with a darker nature are still sought after on this channel, and so this is probably my best bet in terms of pitching this new programme idea.
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