Gender Neutrality in the Magazine Market

>>>>   https://www.independent.co.uk/voices/mens-magazine-womens-cosmo-gq-esquire-gendered-a8422761.html  <<<<<




   Since I'm working to create an entirely original magazine brand, I found this article particularly insightful. If I could design a product that defied the idea of gendered content, I'd benefit from the broadened market and define my magazine from the competition. Given that I'm working with a millennial demographic, the idea of gender neutrality is appealing to the progressive nature of the subjects. This generation have grown up with a more inclusive mind-set and I feel will appreciate the attempts in eradicating these gender divides. This, alongside the narrative of my production - working with both strong male and female leads -, will hopefully push forward the themes of empowerment and unity.
    To achieve this, I can use 'GQ Magazine' as the basis of my piece. Stylistically, this glossy, sophisticated look should appeal to a male audience, familiar with the feel of magazines like 'GQ'. To build on this, having a female focus on the front cover should also catch the eye - though, the primary goal is to empower women, so the male gaze isn't my main interest here. Women will be drawn to the female imagery, especially if I can make the shots artistic, perhaps with a more fashion magazine look. The make-up and clothing will need to be fitting for my magazine's tone, catering to a ore professional impression. The black and white colour scheme is a safe choice in terms of gender appeal, with the contrasting colour relevant to my production. The content of the article will be heavily focused on the series itself, with an interview with a female cast member shedding light on her experience and feelings towards her character/narrative.


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